About Larson Insurance
Larson Insurance has proudly served Midland, MI and nearby communities with reliable, personalized coverage for years. Led by owner Matt Larson, our agency is built on the belief that insurance should be clear, honest, and tailored to the people we serve. We take time to understand your needs, explain your options, and help you choose protection that truly fits your life.
From auto and home insurance to farm, business, life, and health coverage, we’re committed to offering solutions that provide lasting peace of mind. As a local agency, we value strong relationships and dependable support, ensuring you always have someone you can trust when planning for the future.
Committed To You.
Providing Coverage for Michigan since 1949.
Farm Bureau has been providing dependable coverage for Michigan since 1949, offering protection built on local values, strong relationships, and a commitment to the communities we serve. From families and farms to small businesses, we’ve spent decades helping Michiganders safeguard what matters most with trusted guidance and personalized support.
Our Mission
Our mission is to deliver dependable insurance solutions that truly meet the needs of Michigan families, farms, and businesses. We work to simplify the process, offer clear guidance, and provide support you can count on in every situation. By combining personal service with trusted expertise, we aim to protect your future and strengthen the communities we serve. Every policy, conversation, and interaction reflects our commitment to doing what’s right.
Our Vision
Our vision is to provide Michigan families and businesses with reliable protection grounded in trust and community values. We strive to make insurance simple, accessible, and personalized for every client we serve. By focusing on long-term relationships and responsive support, we aim to create lasting peace of mind. Through dedication, integrity, and clear guidance, we work to help you protect what matters most.
What We Offer
Discover the comprehensive insurance solutions and personalized services we offer, all designed to protect your home, family, business, and future with confidence and clarity.
General Insurance Policies
Our general insurance policies offer reliable protection for your home, vehicles, business, and personal assets. We provide clear guidance and flexible options to help you choose coverage that fits your needs, making the process simple and stress-free.
Premium Customer Service
We’re committed to delivering premium customer service through clear communication, prompt support, and personalized guidance. Our team is here to make every step—from choosing coverage to filing a claim—simple, smooth, and stress-free.
Customized Plans
We offer customized insurance plans designed around your unique needs, goals, and budget. Our team works with you to build coverage that fits your life, ensuring you get the right protection without unnecessary extras.
Risk Analysis
Our risk analysis process helps identify potential vulnerabilities in your coverage, ensuring you’re protected where it matters most. We review your situation carefully and offer expert recommendations to minimize risk and strengthen your overall insurance plan.
Online Policy Management
Our online policy management tools make it easy to access your documents, update information, and review coverage anytime. With simple, secure features, you can manage your insurance quickly and conveniently from any device.
Low Rates & Best Quality
We’re dedicated to offering low rates without compromising on quality. Our focus is on providing reliable coverage, exceptional service, and real value—ensuring you get the protection you need at a price that fits your budget.
Our Team of Experts
Matt Larson
Principal Agent
Jess Musum
Accounts Manager